Payment per booked meeting
As standard, no base fee, no set-up fee, no minimum term. A meeting counts when it is in your calendar and meets your criteria.
New clients in Switzerland
We win business clients for Swiss B2B service providers through cold email. You pay per booked meeting, and the first five are free.
- Payment per booked meeting
- First 5 meetings free
- Exclusivity on request
- Cancel monthly
- Complaints within 48 hours
- Emails in Swiss Standard German
You are good at what you sell. Finding new business clients, contacting them, following up and pre-qualifying them is a job in itself. We take that job off your hands. You only pay once a meeting is in your calendar.
B2B appointment setting in four steps.
You decide who is a good fit. We find these companies, write to them, clarify their needs and book the meeting.
-
Step 01
Onboarding
In the onboarding form you set out your ideal clients in writing: sector, size, region, need, timing and reasons for exclusion.
-
Step 02
Find and contact
We compile the target list from the Swiss commercial register, check every company individually and write to each one personally. You approve the copy before we start.
-
Step 03
Qualify by email
Anyone who shows interest first answers your criteria. Only those who meet them receive your calendar link. Everyone else gets a polite no or a follow-up at a later date.
-
Step 04
You hold the meeting
The meeting is in your calendar, together with the answers from pre-qualification. You sell; we take care of the next one.
Pay per meeting: you pay for meetings, not effort.
A simple model. It has to pay off for you from the first month, otherwise it does not pay off for us either.
5
meetings free
You see the quality before you pay a single franc.
Exclusive if you want
As standard we do not work exclusively. If you want your sector to yourself across Switzerland, we agree this separately against a retainer.
Cancel monthly
No commitment for months on end. You stay as long as the meetings are right.
Your overview
All meetings, complaints and the monthly invoice on one page.
What would a meeting be worth to you?
Calculate with your own figures. The result is an example, not a promise.
Potential revenue per month
CHF 9,600
Orders per month1.6
Potential revenue per yearCHF 115,200
Meetings × close rate × order value. The figures are yours. How many meetings we can book for your sector, we clarify during onboarding.
Comparison
Agency, in-house sales or Cavaler?
| Feature | Agency with a flat fee | In-house sales | Cavaler Media |
|---|---|---|---|
| Cost | Monthly flat fee, often with a set-up fee | Salary, social security, training | Only per booked meeting, the first 5 free. Exclusivity optional against a retainer |
| Commitment | Often a fixed minimum term | Employment contract with notice period | Cancel monthly |
| Risk | Lies with you | Lies with you | Lies with us: no meeting, no revenue |
| Result | Contacts or leads | Depends on the person | Meetings with companies that meet your criteria |
| Exclusivity | Rare | Given | On request: one partner per sector across Switzerland, against a retainer |
| Your effort | Coordination and oversight | Management, targets, tools | Holding the meetings |
The sectors where we are looking for partners.
Service providers with business clients in German-speaking Switzerland, where one order is worth several thousand francs or recurs.
IT
IT support
SMEs without their own IT department who want a fixed point of contact.
Finance
Accountancy
Companies that want to outsource bookkeeping, payroll and tax.
Software
SME software
Businesses that have outgrown spreadsheets and paper.
People
Recruitment
Companies with vacancies in the trades, technical roles or the office.
Facility
Cleaning
Offices, practices and businesses with regular contract cleaning.
Communication
PR and video
Companies with events, products or vacancies that need to be seen.
Consulting
Management consulting
Companies facing growth, succession or a restructuring.
Advertising
Google Ads
Businesses that want to win enquiries through search ads.
A good fit if you
- serve business clients in German-speaking Switzerland.
- hold first meetings and close deals yourself.
- can take on 10 to 20 additional meetings a month.
Not a fit if you
- are looking for private individuals as clients.
- want someone who also closes the deal.
- cannot take on new clients at the moment.
Dedicated pages: For accountancy firms For IT service providers For property managers
Qualification
What ‘qualified’ means to us.
You set out the criteria in writing during onboarding. A meeting is only charged if the prospect meets them according to the email thread and booked it themselves.
With every meeting you receive the answers from pre-qualification, so you know who you are talking to before the meeting starts.
01Minimum budget
The prospect confirms that a budget of the size you specified is available or realistic.
02Timeframe
The project is due within a period you define, for example within the next six months.
03Decision-maker present
You speak to the person who decides, or that person joins the meeting.
04Minimum size
The number of employees, locations or workstations from which an order is worthwhile for you.
05Specific need
There is a clear reason: a change, a project, a vacancy, a problem that needs solving.
06No reasons for exclusion
Whatever you exclude, we exclude: existing clients, certain regions, sectors or legal forms.
If a meeting is not a fit, you do not pay for it.
If nobody turns up or the prospect demonstrably does not meet your criteria, report it within 48 hours with a short reason. You receive a replacement meeting or a credit in the following month.
- Meetingtakes place or does not happen
- Reportwithin 48 hours, with a reason
- Settlementreplacement meeting or credit
Infrastructure
Lead generation with our own database and our own checks.
We do not buy ready-made address lists. Every company we write to goes through the same checks.
Database from the commercial register
Our target companies come from the Swiss commercial register and are enriched with website, sector and contact route.
Our own checks
Before sending, we check every company against fixed rules. Anything that is not certain is not contacted.
30days
Planning ahead
We plan sending volume, lead supply and follow-ups 30 days in advance so that your meetings keep coming.
Checks before every send
- Company name matches the website and the email domain
- No public authorities, associations or large corporations
- German-speaking Switzerland, language checked
- Personal details only when verified
- Shared block list with at least 30 days between contacts per company
- Anyone who wants no further messages receives none
Frequently asked questions.
Is your question missing? Write to kontakt@cavalermedia.ch.
What does a meeting cost?
As standard CHF 300 plus Swiss VAT per booked meeting; for some sectors we agree a different price during onboarding. The first five meetings are free.
What counts as a qualified meeting?
A meeting with a person who meets the criteria you set out in writing, according to the email thread, and who booked the meeting in your calendar themselves.
What happens if someone does not turn up or is not a fit?
You report it within 48 hours with a short reason. You receive a replacement meeting or a credit in the following month.
How quickly can we start?
After onboarding we expect three to four weeks until the first meetings. We need this time for the target list, the copy and setting up the sending addresses.
Who writes the emails?
We do. You see the copy before we start and approve it.
Is cold email to companies in Switzerland allowed?
We only write to companies, in a factual way and with reference to their business. Any company can stop all further messages with a short reply, and we respect that.
Do you also work for my competitors?
As standard we do not work exclusively, so other providers of the same service can also become partners. If you want your sector to yourself across Switzerland, we agree this separately against a retainer.
Can I stop at any time?
Yes, the partnership can be cancelled monthly. There is no base fee and no set-up fee.
Apply in a few minutes. Reply within two working days.
We review every application personally. If it is a fit, you receive the link to onboarding. If not, we tell you openly.
- You answer six short questions, about three minutes.
- We check your sector.
- You complete the onboarding form, without a preliminary call. Then we start.
Already a partner? Go to the onboarding form (in German).
Partner application
- Your first five meetings are free.
- Six short questions, about three minutes.
- A reply within two working days, even if it is not a fit.
Across German-speaking Switzerland, not just in your region.
Ask what is possible for your sector. The first five meetings are on us.
Become a partner